Your prices · Millfield Parade

Do your price rises stick?

This action list is stale after 2026-10-31. If this page has not been replaced by then, do not use its price actions.

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Prices to change next

Review these 27 price changes next. Together they are worth about £255 extra a year on the conservative case. These are recommendations, never automatic price changes.

line	price now	suggested price	evidence from this line	extra £/yr conservative
Sparkling water small pack Product code DEMO-B-007	£2.80	£2.90	This line took a 8% rise on its last measured rise; weekly volume then ran at 100% of its department trend.	£14
Pasta spirals small pack Product code DEMO-B-001	£2.51	£2.61	This line took a 6% rise on its last measured rise; weekly volume then ran at 127% of its department trend.	£14
Apple juice family pack Product code DEMO-B-024	£2.92	£3.02	This line took a 6% rise on its last measured rise; weekly volume then ran at 97% of its department trend.	£14
Pasta spirals family pack Product code DEMO-B-017	£4.33	£4.43	This line took a 10% rise on its last measured rise; weekly volume then ran at 102% of its department trend.	£13
Tomato soup family pack Product code DEMO-B-019	£2.73	£2.83	This line took a 8% rise on its last measured rise; weekly volume then ran at 100% of its department trend.	£13
Whole milk family pack Product code DEMO-B-013	£3.86	£3.96	This line took a 8% rise on its last measured rise; weekly volume then ran at 99% of its department trend.	£13
Still water family pack Product code DEMO-B-005	£1.59	£1.69	This line took a 6% rise on its last measured rise; weekly volume then ran at 107% of its department trend.	£12
Apple juice small pack Product code DEMO-B-008	£1.77	£1.87	This line took a 10% rise on its last measured rise; weekly volume then ran at 104% of its department trend.	£11
Fruit sweets small pack Product code DEMO-B-010	£1.31	£1.39	This line took a 8% rise on its last measured rise; weekly volume then ran at 105% of its department trend.	£11
Natural yoghurt small pack Product code DEMO-B-014	£1.50	£1.59	This line took a 10% rise on its last measured rise; weekly volume then ran at 100% of its department trend.	£11
Orange drink family pack Product code DEMO-B-022	£3.36	£3.46	This line took a 8% rise on its last measured rise; weekly volume then ran at 109% of its department trend.	£11
Long grain rice family pack Product code DEMO-B-018	£1.70	£1.80	This line took a 6% rise on its last measured rise; weekly volume then ran at 95% of its department trend.	£10
Chocolate biscuits small pack Product code DEMO-B-012	£2.67	£2.77	This line took a 6% rise on its last measured rise; weekly volume then ran at 99% of its department trend.	£9
Milk chocolate family pack Product code DEMO-B-009	£3.64	£3.74	This line took a 6% rise on its last measured rise; weekly volume then ran at 96% of its department trend.	£9
Mint sweets family pack Product code DEMO-B-011	£3.58	£3.68	This line took a 10% rise on its last measured rise; weekly volume then ran at 109% of its department trend.	£9
Baked beans small pack Product code DEMO-B-020	£1.64	£1.74	This line took a 10% rise on its last measured rise; weekly volume then ran at 94% of its department trend.	£9
Cheddar slices small pack Product code DEMO-B-015	£3.30	£3.40	This line took a 6% rise on its last measured rise; weekly volume then ran at 98% of its department trend.	£9
Tomato soup small pack Product code DEMO-B-003	£1.41	£1.49	This line took a 6% rise on its last measured rise; weekly volume then ran at 126% of its department trend.	£8
Butter small pack Product code DEMO-B-016	£2.21	£2.31	This line took a 8% rise on its last measured rise; weekly volume then ran at 109% of its department trend.	£7
Sparkling water family pack Product code DEMO-B-023	£2.98	£3.08	This line took a 10% rise on its last measured rise; weekly volume then ran at 98% of its department trend.	£7

Product code DEMO-B-007£14 a year

Sparkling water small pack

£2.80£2.90

This line took a 8% rise on its last measured rise; weekly volume then ran at 100% of its department trend.

Product code DEMO-B-001£14 a year

Pasta spirals small pack

£2.51£2.61

This line took a 6% rise on its last measured rise; weekly volume then ran at 127% of its department trend.

Product code DEMO-B-024£14 a year

Apple juice family pack

£2.92£3.02

This line took a 6% rise on its last measured rise; weekly volume then ran at 97% of its department trend.

Product code DEMO-B-017£13 a year

Pasta spirals family pack

£4.33£4.43

This line took a 10% rise on its last measured rise; weekly volume then ran at 102% of its department trend.

Product code DEMO-B-019£13 a year

Tomato soup family pack

£2.73£2.83

This line took a 8% rise on its last measured rise; weekly volume then ran at 100% of its department trend.

Product code DEMO-B-013£13 a year

Whole milk family pack

£3.86£3.96

This line took a 8% rise on its last measured rise; weekly volume then ran at 99% of its department trend.

Product code DEMO-B-005£12 a year

Still water family pack

£1.59£1.69

This line took a 6% rise on its last measured rise; weekly volume then ran at 107% of its department trend.

Product code DEMO-B-008£11 a year

Apple juice small pack

£1.77£1.87

This line took a 10% rise on its last measured rise; weekly volume then ran at 104% of its department trend.

Product code DEMO-B-010£11 a year

Fruit sweets small pack

£1.31£1.39

This line took a 8% rise on its last measured rise; weekly volume then ran at 105% of its department trend.

Product code DEMO-B-014£11 a year

Natural yoghurt small pack

£1.50£1.59

This line took a 10% rise on its last measured rise; weekly volume then ran at 100% of its department trend.

Product code DEMO-B-022£11 a year

Orange drink family pack

£3.36£3.46

This line took a 8% rise on its last measured rise; weekly volume then ran at 109% of its department trend.

Product code DEMO-B-018£10 a year

Long grain rice family pack

£1.70£1.80

This line took a 6% rise on its last measured rise; weekly volume then ran at 95% of its department trend.

Product code DEMO-B-012£9 a year

Chocolate biscuits small pack

£2.67£2.77

This line took a 6% rise on its last measured rise; weekly volume then ran at 99% of its department trend.

Product code DEMO-B-009£9 a year

Milk chocolate family pack

£3.64£3.74

This line took a 6% rise on its last measured rise; weekly volume then ran at 96% of its department trend.

Product code DEMO-B-011£9 a year

Mint sweets family pack

£3.58£3.68

This line took a 10% rise on its last measured rise; weekly volume then ran at 109% of its department trend.

Product code DEMO-B-020£9 a year

Baked beans small pack

£1.64£1.74

This line took a 10% rise on its last measured rise; weekly volume then ran at 94% of its department trend.

Product code DEMO-B-015£9 a year

Cheddar slices small pack

£3.30£3.40

This line took a 6% rise on its last measured rise; weekly volume then ran at 98% of its department trend.

Product code DEMO-B-003£8 a year

Tomato soup small pack

£1.41£1.49

This line took a 6% rise on its last measured rise; weekly volume then ran at 126% of its department trend.

Product code DEMO-B-016£7 a year

Butter small pack

£2.21£2.31

This line took a 8% rise on its last measured rise; weekly volume then ran at 109% of its department trend.

Product code DEMO-B-023£7 a year

Sparkling water family pack

£2.98£3.08

This line took a 10% rise on its last measured rise; weekly volume then ran at 98% of its department trend.

Show the other 7

line	price now	suggested price	evidence from this line	extra £/yr conservative
Mint sweets small pack Product code DEMO-B-027	£1.24	£1.31	This line took a 6% rise on its last measured rise; weekly volume then ran at 99% of its department trend.	£7
Orange drink small pack Product code DEMO-B-006	£1.12	£1.19	This line took a 6% rise on its last measured rise; weekly volume then ran at 115% of its department trend.	£7
Long grain rice small pack Product code DEMO-B-002	£1.62	£1.72	This line took a 6% rise on its last measured rise; weekly volume then ran at 116% of its department trend.	£6
Baked beans family pack Product code DEMO-B-004	£4.40	£4.50	This line took a 6% rise on its last measured rise; weekly volume then ran at 46% of its department trend.	£6
Still water small pack Product code DEMO-B-021	£0.84	£0.89	This line took a 6% rise on its last measured rise; weekly volume then ran at 96% of its department trend.	£5
Milk chocolate small pack Product code DEMO-B-025	£2.06	£2.16	This line took a 8% rise on its last measured rise; weekly volume then ran at 97% of its department trend.	£5
Fruit sweets family pack Product code DEMO-B-026	£2.20	£2.30	This line took a 10% rise on its last measured rise; weekly volume then ran at 98% of its department trend.	£5

Product code DEMO-B-027£7 a year

Mint sweets small pack

£1.24£1.31

This line took a 6% rise on its last measured rise; weekly volume then ran at 99% of its department trend.

Product code DEMO-B-006£7 a year

Orange drink small pack

£1.12£1.19

This line took a 6% rise on its last measured rise; weekly volume then ran at 115% of its department trend.

Product code DEMO-B-002£6 a year

Long grain rice small pack

£1.62£1.72

This line took a 6% rise on its last measured rise; weekly volume then ran at 116% of its department trend.

Product code DEMO-B-004£6 a year

Baked beans family pack

£4.40£4.50

This line took a 6% rise on its last measured rise; weekly volume then ran at 46% of its department trend.

Product code DEMO-B-021£5 a year

Still water small pack

£0.84£0.89

This line took a 6% rise on its last measured rise; weekly volume then ran at 96% of its department trend.

Product code DEMO-B-025£5 a year

Milk chocolate small pack

£2.06£2.16

This line took a 8% rise on its last measured rise; weekly volume then ran at 97% of its department trend.

Product code DEMO-B-026£5 a year

Fruit sweets family pack

£2.20£2.30

This line took a 10% rise on its last measured rise; weekly volume then ran at 98% of its department trend.

Till activity

Changes seen at the till (0)

Newest first. Suggested prices and recorded till prices are shown separately.

No till changes are being confirmed or measured today.New changes will appear here before any result is claimed.

Rows marked measuring or confirming do not yet have a result. Confirmed changes need a full eight-week result window.

Eight-week score

Results

Fictional evidence trail: recommendations, service acknowledgements and till changes are simulated locally. Every result below is calculated from that invented history.

Worked example · 12 May 2026

Pasta spirals small pack

Price £2.37 → £2.51. Eight-week windows, excluding the change week. Kept its volume.

Units per week · before → after 32.00 → 32.32

VAT-corrected margin per week · before → after £16.48 → £20.42

Department-adjusted volume / margin ratios 1.01 / 1.24

Margin removes VAT at 20% before subtracting realised cost. This observational comparison does not isolate substitution, competitors or pack changes.

line	verdict	volume ratio	margin ratio	margin £/week before to after
Orange drink small pack Product code DEMO-B-006	Kept its volume Weekly volume held at 105% of the department trend; margin pounds moved from £5.20 to £6.62 a week.	1.05	1.27	£5.20 → £6.62
Long grain rice small pack Product code DEMO-B-002	Kept its volume Weekly volume held at 99% of the department trend; margin pounds moved from £5.43 to £7.45 a week.	0.99	1.37	£5.43 → £7.45
Tomato soup small pack Product code DEMO-B-003	Kept its volume Weekly volume held at 103% of the department trend; margin pounds moved from £7.13 to £9.40 a week.	1.03	1.32	£7.13 → £9.40
Still water family pack Product code DEMO-B-005	Kept its volume Weekly volume held at 107% of the department trend; margin pounds moved from £10.26 to £13.27 a week.	1.07	1.29	£10.26 → £13.27
Pasta spirals small pack Product code DEMO-B-001	Kept its volume Weekly volume held at 101% of the department trend; margin pounds moved from £16.48 to £20.42 a week.	1.01	1.24	£16.48 → £20.42
Baked beans family pack Product code DEMO-B-004	Lost volume Weekly volume fell to 46% of the department trend; margin pounds moved from £31.22 to £17.65 a week.	0.46	0.57	£31.22 → £17.65

Product code DEMO-B-006Kept its volume

Orange drink small pack

Weekly volume held at 105% of the department trend; margin pounds moved from £5.20 to £6.62 a week.

Volume ratio1.05

Margin ratio1.27

Margin per week£5.20 → £6.62

Product code DEMO-B-002Kept its volume

Long grain rice small pack

Weekly volume held at 99% of the department trend; margin pounds moved from £5.43 to £7.45 a week.

Volume ratio0.99

Margin ratio1.37

Margin per week£5.43 → £7.45

Product code DEMO-B-003Kept its volume

Tomato soup small pack

Weekly volume held at 103% of the department trend; margin pounds moved from £7.13 to £9.40 a week.

Volume ratio1.03

Margin ratio1.32

Margin per week£7.13 → £9.40

Product code DEMO-B-005Kept its volume

Still water family pack

Weekly volume held at 107% of the department trend; margin pounds moved from £10.26 to £13.27 a week.

Volume ratio1.07

Margin ratio1.29

Margin per week£10.26 → £13.27

Product code DEMO-B-001Kept its volume

Pasta spirals small pack

Weekly volume held at 101% of the department trend; margin pounds moved from £16.48 to £20.42 a week.

Volume ratio1.01

Margin ratio1.24

Margin per week£16.48 → £20.42

Product code DEMO-B-004Lost volume

Baked beans family pack

Weekly volume fell to 46% of the department trend; margin pounds moved from £31.22 to £17.65 a week.

Volume ratio0.46

Margin ratio0.57

Margin per week£31.22 → £17.65

Evidence and method

Do price rises stick?

Based on 60 price rises over 1 Jul 2025 to 7 Sep 2026: 60 store-set rises and 0 maker-led rises on price-marked packs. Maker-led changes are context only; they never qualify a suggested price change.

Past results, corrected for VAT

Old results counted the VAT collected on a sale as if it were margin, so almost every rise looked like a win. Corrected results take the VAT off first and then subtract what the stock cost. On the corrected basis 55 of these 60 rises still paid, 2 came out flat and 3 cost the shop money. Unknown VAT means a result cannot be scored; it never counts as zero.

event set	margin basis	events	stuck	neutral	costly
Store-set lines	Old gross basis	60	59	0	1
Store-set lines	Corrected VAT basis	60	55	2	3
Price-marked packs	Old gross basis	0	0	0	0
Price-marked packs	Corrected VAT basis	0	0	0	0

Stability diagnostic (transparency, not a filter): 60 rises had a clean, stable price before the change (spread within 6%); on the corrected basis 92% of those on packs without a printed price still paid. Rises that coincided with the end of a promotion are excluded.

Suggestions cover fast-selling lines with steady prices in departments where store-set rises worked. Price-marked packs are excluded. The list is ordered by corrected annual incremental margin.

The 30 largest price changes by sales before the rise

line	units/week before	units/week after	VAT-corrected margin £/week before	after	price	rise	volume vs department	old margin	old verdict	corrected margin	corrected verdict
Fruit sweets small pack	38.38	39.12	5.76	8.15	£1.14→£1.21	+6%	1.00	1.20	STUCK	1.38	STUCK
Fruit sweets small pack	37.12	38.38	7.73	11.19	£1.21→£1.31	+8%	1.05	1.30	STUCK	1.47	STUCK
Apple juice family pack	36.88	35.75	19.61	24.07	£2.75→£2.92	+6%	0.97	1.14	STUCK	1.23	STUCK
Pasta spirals family pack	36.50	37.25	17.22	26.57	£3.65→£3.94	+8%	1.01	1.28	STUCK	1.53	STUCK
Pasta spirals family pack	36.50	37.00	26.04	38.42	£3.94→£4.33	+10%	1.02	1.31	STUCK	1.49	STUCK
Apple juice family pack	36.50	35.75	11.80	19.01	£2.50→£2.75	+10%	0.99	1.33	STUCK	1.63	STUCK
Sparkling water small pack	36.00	34.50	11.28	15.12	£2.44→£2.59	+6%	0.96	1.16	STUCK	1.35	STUCK
Tomato soup family pack	34.88	34.88	10.87	14.94	£2.39→£2.53	+6%	0.98	1.18	STUCK	1.35	STUCK
Sparkling water small pack	34.50	34.50	15.12	21.16	£2.59→£2.80	+8%	1.00	1.25	STUCK	1.40	STUCK
Baked beans family pack	34.38	15.81	31.22	17.65	£4.15→£4.40	+6%	0.46	0.53	COSTLY	0.57	COSTLY
Tomato soup family pack	34.38	34.25	14.72	20.38	£2.53→£2.73	+8%	1.00	1.23	STUCK	1.39	STUCK
Whole milk family pack	34.25	32.38	15.01	19.59	£3.37→£3.57	+6%	0.95	1.14	STUCK	1.31	STUCK
Whole milk family pack	34.25	33.75	20.72	28.57	£3.57→£3.86	+8%	0.99	1.23	STUCK	1.38	STUCK
Baked beans family pack	34.00	34.62	15.87	22.51	£3.62→£3.84	+6%	1.01	1.21	STUCK	1.40	STUCK
Baked beans family pack	33.62	34.38	21.86	31.22	£3.84→£4.15	+8%	1.02	1.26	STUCK	1.42	STUCK
Natural yoghurt small pack	32.75	33.38	5.24	8.12	£1.26→£1.36	+8%	1.05	1.33	STUCK	1.59	STUCK
Pasta spirals small pack	32.50	30.62	11.86	15.77	£2.19→£2.37	+8%	0.94	1.17	STUCK	1.32	STUCK
Natural yoghurt small pack	32.50	32.25	7.91	11.61	£1.36→£1.50	+10%	1.00	1.29	STUCK	1.47	STUCK
Pasta spirals small pack	32.25	32.12	8.55	11.73	£2.07→£2.19	+6%	0.98	1.18	STUCK	1.36	STUCK
Pasta spirals small pack	32.00	32.32	16.48	20.42	£2.37→£2.51	+6%	1.01	1.17	STUCK	1.24	STUCK
Milk chocolate family pack	30.12	28.75	19.83	23.96	£3.43→£3.64	+6%	0.96	1.12	STUCK	1.21	STUCK
Long grain rice family pack	29.75	28.25	8.68	11.07	£1.58→£1.70	+8%	0.95	1.15	STUCK	1.28	STUCK
Still water small pack	29.00	27.75	4.30	5.27	£0.79→£0.84	+6%	0.96	1.13	STUCK	1.23	STUCK
Milk chocolate family pack	28.75	28.50	11.50	18.76	£3.12→£3.43	+10%	0.97	1.30	STUCK	1.60	STUCK
Still water family pack	28.50	30.50	10.26	13.27	£1.50→£1.59	+6%	1.07	1.23	STUCK	1.29	STUCK
Long grain rice family pack	28.50	28.25	4.99	8.24	£1.35→£1.49	+10%	0.97	1.31	STUCK	1.62	STUCK
Mint sweets family pack	28.25	30.25	16.62	26.12	£3.25→£3.58	+10%	1.09	1.40	STUCK	1.59	STUCK
Still water small pack	28.25	27.62	2.54	4.10	£0.72→£0.79	+10%	0.99	1.32	STUCK	1.63	STUCK
Apple juice small pack	28.12	28.62	5.39	8.35	£1.49→£1.61	+8%	1.04	1.32	STUCK	1.58	STUCK
Orange drink family pack	28.00	27.75	10.69	14.75	£2.93→£3.11	+6%	1.00	1.21	STUCK	1.39	STUCK

How the estimate works

Each line's sales change is compared with its department's change to allow for traffic, weather and season. Discount weeks are screened when detecting price rises.
The test cannot isolate competitors' responses, shoppers switching between nearby products, or pack-size changes. Switching slightly raises the department comparison, making results more conservative.
Suggested increases are capped at 6%, or 10p where 6% comes to less than 10p. Yearly extra margin is deliberately cautious. It is not the price rise multiplied by today's units: VAT comes off first, then the cost of the stock, then the margin lost on the units we expect to stop selling, and the department's retained-sales estimate is applied on top of that.

Based on till data covering 1 Jul 2025 to 7 Sep 2026, through 7 Sep 2026. Check each line with a scanner. No prices change automatically.

Full history and audit (30 recommendations)

Every price on this list is tracked from the moment it's suggested. If the recommendation is not confirmed as reaching the store within 4 weeks, it's marked unserved and left out of scoring - not counted against it; it just didn't happen. Once it reaches the store, the till has 4 weeks to show a qualifying price rise. When the till first shows the new price, we wait and watch: it needs to hold on at least 5 selling days, at least 75% of the time, within 7 days of the first sale at the new price - extended up to 4 more weeks if trade is slow. If it doesn't hold, that's a blip, and it's never scored either way. If we simply don't get enough selling days to tell, that's recorded as cannot confirm - not enough data. That is also never scored and never treated as a fail. Only once a rise is confirmed do we measure the actual margin change; if the till data for that stretch is incomplete, the result stays unknown rather than guessed at - unknown is never scored as zero. 24 recommendations were never confirmed as reaching the store in time and stay here for the record only.

line	recommended	status	margin £/week before→after	what the till says
Orange drink small pack Product code DEMO-B-006	£1.06→£1.12	Kept its volume Till price £1.12 from 2026-05-12	£5.20→£6.62	Weekly volume held at 105% of the department trend; margin pounds moved from £5.20 to £6.62 a week.
Long grain rice small pack Product code DEMO-B-002	£1.53→£1.62	Kept its volume Till price £1.62 from 2026-05-12	£5.43→£7.45	Weekly volume held at 99% of the department trend; margin pounds moved from £5.43 to £7.45 a week.
Tomato soup small pack Product code DEMO-B-003	£1.33→£1.41	Kept its volume Till price £1.41 from 2026-05-12	£7.13→£9.40	Weekly volume held at 103% of the department trend; margin pounds moved from £7.13 to £9.40 a week.
Still water family pack Product code DEMO-B-005	£1.50→£1.59	Kept its volume Till price £1.59 from 2026-05-12	£10.26→£13.27	Weekly volume held at 107% of the department trend; margin pounds moved from £10.26 to £13.27 a week.
Pasta spirals small pack Product code DEMO-B-001	£2.37→£2.47	Kept its volume Till price £2.51 from 2026-05-12	£16.48→£20.42	Weekly volume held at 101% of the department trend; margin pounds moved from £16.48 to £20.42 a week.
Baked beans family pack Product code DEMO-B-004	£4.15→£4.25	Lost volume Till price £4.40 from 2026-05-12	£31.22→£17.65	Weekly volume fell to 46% of the department trend; margin pounds moved from £31.22 to £17.65 a week.
24 more lines had no qualifying till rise by the deadline and were never scored.